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Kurze Einführung in die Kerngedanken

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Das Konzept

Eric Ries hat mit seinem Buch "The Lean Startup" eine Bewegung beschrieben, die viele sehr erfolgreiche Internet-Unternehmen anwenden und die sich immer mehr auch in klassischen Produkt-Entwicklungsabläufen und kundenzentrierten Projekten durchsetzen.

Lean Startup will dafür sorgen, dass Produkte anders entwickelt und gelauncht werden.

"The Lean Startup relies on validated learning, scientific experimentation, and iterative product releases to shorten product development cycles, measure progress, and gain valuable customer feedback. In this way, companies, especially startups, can design their products or services to meet the demands of their customer base without requiring large amounts of initial funding or expensive product launches.
Originally developed with high-tech companies in mind, the lean startup philosophy has since been expanded to apply to any individual, team, or company looking to introduce new products or services into the market. Today, the lean startup’s popularity has grown outside of its Silicon Valley birthplace and has spread throughout the world, in large part due to the success of Ries' bestselling book,The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses."


Weiterführende Informationen

Weitere Seiten in diesem Wiki:

Lean Startup